TAMPA BAY, Fla. – October 1, 2015 – In an ongoing effort to attract more of the $68 billion professional design industry to High Point Market events, High Point Market Authority and Steelyard (formerly TODL) have launched the High Point Market Product Search & Planning Tool within Steelyard’s proprietary web and mobile commerce platform. The Steelyard platform was designed to exclusively serve the product search, specification, and procurement needs of the professional design industry, as well as the brands that serve that industry. Steelyard has long collaborated with the High Point Market Authority to enhance the year-round experience of its Market events for exhibitors and design industry attendees. This latest tool continues to extend that experience.
“Working with Steelyard enables us to further enhance our value for our attendees and exhibitors — not just during Market, but between Markets as well,” said Tom Conley, CEO of High Point Market Authority. “Our collaboration on this new search and planning tool enables designers to more effectively prepare for and experience Market, making High Point not only more successful for the professional designer, but for our exhibitors as well.”
The new High Point Market Product Search & Planning Tool enables professional designers to browse products and brands by category on Steelyard or to search by keyword and filter based on specific needs. A single click enables them to self-select those brands that fit their buying needs and add the brand to their “Must See” list. From there, they can organize the list alphabetically, by building and location or by their newest additions.
“I’ve been going to Market for years, but even with my familiarity, navigating 180 buildings and 2,000 brands in five days can be overwhelming,” said Kelli Ellis, celebrity lifestyle interior designer. “Too often professional designers miss out on great brands simply because there is no way to really pre-plan without understanding the type and price point of the products. The new search and planning tool on Steelyard is unbelievably easy – it changes Market from overwhelming to exciting in just a few clicks.”
Since its founding in 1997, Steelyard has remained focused on the needs of professional designers. The launch of this new functionality is the latest of the technology innovations that continue to streamline and support all facets of the residential and commercial design industry.
“Our purpose is to support the entire process of the professional designer. In doing so, it naturally results in commerce between designers and the brands that serve them,” said Stacey Tiveron, founder of Steelyard. “Connecting the online to the in-person experience at events like High Point Market is just one more part of the natural process of transforming professional design through technology innovation.”
Interior designers can immediately search through hundreds of High Point Market products from fantastic brands including Arteriors Home, Noir, Jaipur Rugs, Theodore Alexander, VIG Furniture, Gabby Home, Eleanor Rigby Leather Co, Peninsula Home Collection, Distinctive Designs International and many more.
The High Point Market is the world’s premier home furnishings event. Each spring and fall, more than 75,000 industry professionals flock to Market to experience a feast of form, function and fashion for the home, plug in to the latest consumer trends, see tens of thousands of new product debuts, network with colleagues and peers, and find innovative ideas for building their businesses.
Steelyard is an 18 year-old company that is a pioneer in leveraging technology to power design industry commerce. Our online platform connects professional designers with compelling brands — blending inspiration and efficiency to create the commercial and residential design industry’s premier online marketplace.
For our professional design members, Steelyard provides a secure and vetted community of leading manufacturers and vendors whose interest is to serve the diverse needs of designers, architects, builders, and facility managers. For our manufacturer brands, Steelyard provides an effective sales channel to reach tens of thousands of professional trade buyers in a diverse and lucrative B2B market that specifies over $68 billion of products in North America annually.
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